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In 1982, Superman II featured a classic fight scene in which Superman is thrown into a Marlboro truck by General Zod

McCartney was the guy with the pretty face and pretty tunes - the salesman

These formats are typically reserved for flagship products, limited editions, and gifting lines where the box itself carries brand story as much as the product does

A lesson here: watch what names spell out in acronyms. Novelli serves his tale with dashes of humor

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But for the most part, Big League Chew sticks to the flavors it loves and knows best: Outta' Here Original (your regular bubble gum flavor and the company's most popular flavor) and grape, which owner Rob Nelson says tastes like cabernet franc