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Philip Morris' marketing strategy for India, which relies heavily on kiosk advertising and social events, is laid out in hundreds of pages of internal documents reviewed by Reuters that cover the period from 2009 to 2016

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The research focused on Philip Morris's and RJ Reynolds's international food-related activities, and both were leading U.S

Further extending category leadership Volume share +5.7pts of Total Oral and +7.4pts of Modern Oral in top markets 5 Strong double-digit revenue growth, driven by industry growth and share gains Velo Plus is delivering excellent results in the U.S., driving total volume share of Modern Oral +10.4pts, expect strong financial performance in H1 and FY Continued share leadership in AME, over-indexing on value share, with strong financial performance 2.2 Vuse: Extending global value share leadership

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Young people appear to trust the industry even less, are more certain of their opinions and are more aware of industry tactics than older adults