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Wailoo details how Big Tobacco placed billboards in inner-city neighborhoods, strategically funded Black enterprises, and marshalled a vast network of influencersfrom Ebony to the N.A.A.C.P.to yoke ideas of Black authenticity to smoking menthols." New Yorker "Wailoo brings together COVID-19, police choke-holds, and a corner store'the best place in town to find menthol cigarettes'as the trifecta that ended George Floyds life, tragically symbolized by his famous last words: 'I cant breathe'

More than 3,000 teenagers start smoking every day in America

What dissolvables can do to you

You may be asked to imagine yourself in situations where you normally would smoke and then visualize yourself responding differently, such as by reaching for a healthy snack instead of a cigarette

Click here for some engraving inspiration

The ad features a glamorous woman in a golden outfit, holding packs of Camel Turkish Gold and Turkish Royal cigarettes