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Such marketing appeals to biospheric values, with emphasis on the intrinsic value of the ecosystem, implying a moral imperative to act pro-environmentally.13 Biospheric values inspire consumers to pay a premium for products perceived as eco-friendly, such as energy-efficient appliances and organic foods.3 Notably, the market share for premium-priced Natural American Spirit increased by more than 400% since 2002,4 even as the number of cigarette smokers in the USA declined to a record low.5 Figure 1 Front and back of four types of Natural American Spirit cigarette packs with Respect for the Earth campaign

The cloves and tobacco are harvested from Indonesian soil and in the climate

The brass pot shows some old evidence of ash

Three different strengths of nicotine plus tobacco, menthol, fruity or sweet flavour choices.

Track price and availability for 305's Filtered Cigar 10/20ct Menthol 100's at Costco

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