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Responses were provided on a 5-point Likert scale (e.g., 1 = A lot more appealing to 5 = A lot less appealing) and were subsequently re-coded into a binary variable as either a 1 (a little / a lot more appealing) or 0 (a little / a lot less appealing and no difference)

The industrys exploitative tactics have historic roots, but continue today

Did you know, for instance, that one study indicated that E-Cigarettes could be up to twice as effective for quitting smoking compared with nicotine replacement therapy products like the nicotine patch, nicotine gum, nicotine inhalators, nicotine sprays and nicotine lozenges

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